At some point, every business owner asksthemselves this question: Do I hire someone for video production? Or should Iinvest in content creation marketing? Truth be told, these two marketingstrategies are most effective when used together. However, it helps tounderstand how they differ so you can allocate your budget accordingly. Readthis guide and we will help you to understand the differences between VideoProduction vs. Content Creation Marketing. We will also share how they worktogether to deliver the best results.
Video production refers to the creation ofvideo content from start to finish. This includes things like researching andwriting the script, setting up the lighting and cameras, recording audio, andediting the final product. Video production companies will arrive at yourlocation with all the necessary equipment and crew to get your project doneright. The final product should look professional and broadcast quality becausethat’s what your audience will expect.
Top quality video production takes time. Itcan take an entire day to film a simple 60 second commercial. Then there willbe additional time spent editing the footage into a finalized project. However,that time investment is worth it. Did you know that customers remember whatthey learn from video 80% longer than text or static images alone?
Content creation marketing is lessspecific. It can include blog posts, social media posts, infographic designs,and of course video content. The common theme with each is that you’reconstantly producing new content to share with your audience. With contentmarketing, you’re trying to reach as many people as possible as often aspossible.
Because of this, content marketing usuallydoesn’t spend as much time on production. You would be expected to producemultiple blog posts each week. You may even shoot social video directly on yourphone and publish within hours. When creating content, the focus is on speedand quantity.
With video production, you want quantityAND quality. With content creation, you want high quality but not to the extentof spending 8 hours filming 30 seconds of footage. You need both video production and contentcreation. Video productions win when you need something of the highest qualityto represent your brand. Content creation wins when you need to post somethingquickly. Both strategies can benefit your business.So how do you know which strategy is right for you? If you’re a business inWashington DC, here’s what you need to know.
Imagine you’re a potential customer lookingfor a Washington DC Video Production Company. Now it’s time to decide which one you trust the most. That’s where video production comes in.Businesses in Washington DC can hire a video production company to create thatperfect brand video. Something that looks so good, customers will want to shareit with others. This is your flagship content. Something that will live on yourhomepage or be used as a paid advertisement. Content creation keeps your audienceengaged while you’re between video projects. You’ll want to have a poppingFacebook page or Instagram feed, so customers have a reason to follow you. Whenthey see you are active on social, they’re more likely to think of you whenstarting their next project.
Instead of comparing Video Production vs.Content Creation Marketing, consider what your business needs right now. If youare just starting out or releasing a new product, you will want professionalvideo. First impressions are everything, so you need to look as best aspossible. However, if your business videos are already taken care of but yourFacebook page seems abandoned, it’s time to invest in content creation.
Many businesses will tell you they allotspecific portions of their budget to each. A Washington DC video productioncompany can create your magic brand video. You can then use that one videomultiple times by cutting it into smaller pieces. For example, you could takeone 60 second video and create 10 different social videos that will keep youraudience engaged.
Both content creation and video productionhelp your business reach your target audience. They just do it in differentways. When you work with a professional video production company in WashingtonDC, you have the option to outsource your content creation as well.
Pulsation Productions can help you tellyour story, however that may look. Contact us today to learnmore about our video production services and content creation marketingpackages.
